What people say
Here's what reviewers had to say about "Creating Customer Evangelists:"
"Lessons of customer evangelism related through real life company stories make this book an absorbing read. In one example, the story of Krispy Kreme is told through an interesting history of how the company was formed and grew to such popularity that store openings caused traffic jams on neighboring roads. The pairing of fascinating company stories with bulleted 'Evangelism Scorecards' makes for a fun-to-read book, and puts forward a compelling argument for the importance of customer loyalty. Bottom line? No shocker here: Pay attention to your customers."
-- Harvard Business School
"A brilliant work."
-- Joe Rawlinson, National Instruments
"Are you ever daunted by a blank piece of paper or a wordless computer screen? Sometimes we spend so much time entrenched within our own businesses and just stuck in our own heads that not only is writing difficult, but our marketing gets stale as well. We need to get the creative juices flowing! So to add some spring to your marketing step and get you thinking outside your box, I suggest reading "Creating Customer Evangelists" by Ben McConnell and Jackie Huba. I attended their presentation when they were in Seattle, and now I see their names cropping up everywhere... with good reason! The authors studied the marketing of several companies large and small and put together six tenets of customer evangelism. In other words, six ways to get your customers so excited that they'll start selling for you. No matter the size of your company, or the service or product you offer, you'll gain terrific insight and fresh ideas by reading this book!"
-- Sharon Baerny, We Know Words
"You deserve IMMENSE praise for your great book! It has given my co-author and I ideas to help us reach our goal of influencing 10 million lives from our work."
-- Mike Litman, co-author, "Conversations with Millionaires: What Millionaires Do To Get Rich That You Never Learned About In School!"
"In the best book of the month ... McConnell and Huba offer six practical tenets for turning customers into evangelists."
-- The Business Reader Review
"The entire world is drenched and debauched in content and advertising, and we need evangelism even more. The next step is fueling the fire of customer love, and this is what this book explains... I wish I had written this book."
-- Guy Kawasaki, author, "Rules for Revolutionaries" and CEO, Garage Technology Ventures
"The most attractive alternative to advertising is the mouth of the customer. How to harness your customers and turn them into mouthpieces for your brand is the subject of McConnell and Huba's thoughtful, insightful book which is filled with convincing case histories."
-- Al Ries, author, "The Fall of Advertising and the Rise of PR" and chairman, Focus Consultants
"McConnell and Huba are passionate evangelists themselves, so reading this book and heeding their advice is both educational and enjoyable. You should keep Creating Customer Evangelists scattered around your operation, so that the sage advice and passionate help are never far from reach. Read this rare book to learn what actually caused you to feel so good all those times you enjoyed great service, and how to replicate those causes in your own organization."
-- Alan Weiss, Ph.D., author "Million Dollar Consulting" and "The Ultimate Consultant"
"Word-of-mouth advertising and selling is the most powerful form of marketing; the least expensive; and the hardest to achieve. This book is packed with ways to get your customers to spread the good word, and to do with evangelistic fervor."
-- Jeffrey J. Fox, Avon, CT, author, "How to Become a Rainmaker" and "How to Become a Great Boss"
"A wonderfully entertaining and useful contribution that further rounds out the surprisingly small word-of-mouth literature. Breaks creating evangelism into simple, small steps that can be applied to almost any product or service to devastate your competition."
-- George Silverman, author, "The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth" (AMACOM). President & Founder, Market Navigation, Inc., Orangeburg, NY
"How do you create customer evangelists? To answer this question McConnell and Huba went right to the source-the amazing companies that have been successful in this difficult task. The result is an inspiring and thorough book packed with real life examples, action items and insight.
-- Emanuel Rosen, Author of "The Anatomy of Buzz"
"I'll admit it: At first, I was a skeptic. But halfway through this savvy and compelling book, I became a convert. And by the time I'd turned the final page, I'd become an evangelist. Say it with me, brothers and sisters: customer evangelism is the future!"
-- Daniel H. Pink, author of Free Agent Nation