About Ben McConnell
Ben McConnell researches, writes and consults about the effects of word of mouth on customer loyalty. Forbes calls his work "the word of mouth gospel."
Ben is co-author of two seminal books on the subject: "Citizen Marketers: When People are the Message," (2007) which documents the emerging world of social media and how brands should begin to embrace a participatory culture with customers and fans. That book, which introduced the world to the idea of The 1% Rule, has been widely adopted by high school and college instructors as a teaching tool for understanding the fast-changing world of media and public relations. Ben's first book, "Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force," (2003) explains how companies successfully create brand-loving evangelists who spread the word and become a safety net of loyalty. Translated into six languages, that book's terminology of "customer evangelism" has become a talking point and strategic focus for companies around the world.
Ben co-writes the Church of the Customer blog; with more than 120,000 daily readers, it's ranked as one of the most popular business blogs in the world. He's also co-founder of the Society for Word of Mouth, an educational network that helps its several thousand members build word of mouth into the DNA of their organizations. He advises a number of organizations on creating word of mouth and customer evangelism plans. He's a graduate of Arizona State University.
Praise for Ben McConnell's books:
"('Creating Customer Evangelists' is) the new mantra for entrepreneurial success."
-- The New York Times
"Drop everything and read this book."
-- The Wall Street Journal, reviewing "Citizen Marketers"
Ben McConnell in the media
- "Not Just Preaching to the Choir: Marketing expert Ben McConnell shares tips on how to get customers to spread the word" in Restaurants & Institutions magazine
- Interview on Chicago Public Radio's "Eight Forty-Eight" program
- "Le pouvoir des Citizen Marketers" in Infopresse (French)
- "Taco Hell: Rodent Video Signals New Era in PR Crises" in Ad Age
- "True Believers: Passionate customers can transform your company. Here's how to make them your secret weapon" in Businessweek
- "Social media and network effects" in Businessweek
Jackie Huba bio
Jackie Huba researches, writes and consults about the effects of word of mouth on customer loyalty. Forbes calls her work "the word of mouth gospel."
Jackie is co-author of two seminal books on the subject: "Citizen Marketers: When People are the Message," (2007) which documents the emerging world of social media and how brands should begin to embrace a participatory culture with customers and fans. That book, which introduced the world to the idea of The 1% Rule, has been widely adopted by high school and college instructors as a teaching tool for understanding the fast-changing world of media and public relations. Jackie's first book, "Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force," (2003) explains how companies successfully create brand-loving evangelists who spread the word and become a safety net of loyalty. Translated into six languages, that book's terminology of "customer evangelism" has become a talking point and strategic focus for companies around the world.
Jackie co-writes the award-winning Church of the Customer blog; with more than 120,000 daily readers, it's ranked as one of the most popular business blogs in the world. She's also co-founder of the Society for Word of Mouth, an educational network that helps its several thousand members build word of mouth into the DNA of their organizations.
Previously, Jackie led B2B marketing efforts for 12 years at IBM in its software division. She is a graduate of Penn State University.
Praise for Jackie Huba's books:
"('Creating Customer Evangelists' is) the new mantra for entrepreneurial success."
-- The New York Times
"Drop everything and read this book."
-- The Wall Street Journal, reviewing "Citizen Marketers"
Jackie Huba in the media
- "The Fanatic: A Brand's Best Friend?" in BrandChannel.com.
- Interview on Chicago Public Radio's "Eight Forty-Eight" program.
- "A step beyond YouTube: video networking" in the Arizona Republic.
- "How to Gripe (Effectively) Online" in PC World.
Book-related artwork
Need camera-ready and web-ready artwork? Photos of Ben McConnell and Jackie Huba are by Trey Ratcliff.
Ben McConnell and Jackie Huba
450 x 299
1024 x 680
3000 x 1993
Ben McConnell |
Jackie Huba |
"Creating Customer Evangelists" |
"Citizen Marketers" |
